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Workshop on developing new products for Shvabe Holding


SAMSONOWA & Partners in collaboration with IPERF conducted a workshop on the design thinking methodology for representatives of the Shvabe holding, aiming at creating concepts for breakthrough products in the field of elderly care. The workshop program included lectures by experts from Charité, Europe’s largest medical university, presentations by startups developing technological solutions in the field of supporting the elderly (Talea, Lindera, Patientus), and communication directly with older people and caring staff.

The participants learned how to develop a sense of empathy with users, how to create out-of-the-box solutions and their prototypes for testing with users. The final result of the workshop was completed concepts of products in the field of elderly care.

Feedback about the project

Kristine Mkrtchyan, Export specialist of Novosibirsk Instrument-Making Plant
“Participation in the workshop is a unique opportunity to get acquainted with the methodology of design thinking and learn from the experience of foreign partners. I would especially like to emphasise the stage of the design thinking process "Empathy", which allows you to create a product that meets the needs of the market. Working in an interdisciplinary team allowed each of the workshop participants to demonstrate their ideas and contribute to the creation of an innovative product. (more…)
Eduard Gibadullin, Head of promising areas of “Shvabe-Moscow” Ltd.
“The most interesting thing about the training is that you made everyone think broadly, make quick decisions, concisely and meaningfully express their thoughts. I believe that the development and implementation centre should be one entity in the holding (it is necessary to create a single team and train it). This centre will receive the task, solve it quickly and then transfer the ready solution for production to the enterprises of the Holding. I would like to continue to take part in such events for the Holding. (more…)
Andrey Malkin, Chief designer for civil engineering of “Lytkarinsky optical glass plant”
“I decided to take part in this workshop because I wanted to look at design thinking, what kind of tool it is since we don’t use such a tool in our companies. Expectations were met by 100%. We have created a product that we will further develop. Perhaps it will change dramatically, that is, we will release something totally different on the market. The design thinking methodology is important for Shvabe, since we have a rather ambitious goal - to achieve significant success in civilian products by 2025, (more…)
Elena Mikhaylova, Head of procurement department in “MZ “Sapphir”
“I want to thank all the participants for this wonderful event! I received a lot of positive, as well as creative thoughts that I will apply in the future. Of course, the methodology of design thinking is important for Shvabe, and for all companies that aspire to a great future, constant development and prosperity, entering new markets. After the workshop, I will definitely use new practices, because it is these practices that will give us a powerful impetus to development and further prosperity. (more…)
Evgeny Plekhov, Director of the scientific design bureau in “Ural optical mechanical plant”
“It was useful for me that for all four days I was immersed with the same team in the same context, I was able to completely disengage from the situation in which I am in Russia. After this workshop, I have formed a new look, formed new requirements for some processes and the environment. I want some things to irritate me, and what causes irritation should be corrected. From this point of view, I think the dive was perfect, the work was perfectly done. (more…)
Roman Gorbunov, Head of civil engineering instrument development at JSC “Shvabe”
“For me it was impressive! I believe that we need to implement this methodology in our enterprises. As for the program, I saw a lot of new things, I learned a lot of new things, and I experienced one of those points in life when my mind changes a little. I hope that we will have a new approach to developing products and a new approach in considering products created by others. Such workshops within Shvabe Holding would be very useful for specialists, and this would enable us to develop new products and, consequently, earn more money. (more…)
Elen Shagarova, Head of marketing of JSC “Shvabe”
“I got endless pleasure from the process and the result. There were so many moments that were new, interesting and exciting for me. To feel the creative vein within yourself again is wonderful because in the daily work and routine there isn't always a place for the creator. I liked the program of the workshop. It was dynamic, informative, everything was there for a reason. I believe that the greatest indicator of the success of a workshop or master class is the number of questions you have left and the desire to continue. I have this desire. (more…)
Ivan Ozhgikhin, Deputy general director of the holding “Shvabe”
“I believe that this workshop is very important from the point of view of developing new methods for designing especially civilian products at the enterprises with our profile. Taking into account the tasks and strategies that we have today, this is very important for us. We had specific expectations from the workshop: first, we had to leave with specific concepts for new products; secondly, people who are being trained should gain new knowledge in terms of approaches and methodologies for implementing these tasks. All these expectations were met”.
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