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Andrey Malkin, Chief designer for civil engineering of “Lytkarinsky optical glass plant”

“I decided to take part in this workshop because I wanted to look at design thinking, what kind of tool it is since we don’t use such a tool in our companies. Expectations were met by 100%. We have created a product that we will further develop. Perhaps it will change dramatically, that is, we will release something totally different on the market. The design thinking methodology is important for Shvabe, since we have a rather ambitious goal – to achieve significant success in civilian products by 2025,

and this technique allows to launch a large number of needed products on the market in a short time. When I return to my work after the workshop, as the head of R&D I will use this technique in my company. Of course, I think that the staff will be happy to accept it. The main value of the design thinking methodology for us is, first of all, communication with the client, that we will know his needs and pains. I have only positive impressions from the workshop program because it really helps to create new products. The workshop began to push me towards a change of mind. I believe that such events should be continued, I am waiting for the continuation! ”